E-commerce industry is booming in India at a great pace, with print Advertising as a support is a great boon. The Hindu has tapped the market with a tie-up with Indiaplaza.in, The products would be from Indiaplaza.in but the marketing would be from The Hindu print Ads where The Hindu will get a commision on selling the products from thier own site. This is very similar concept of outsourcing the work process.
when an order is generated through thehindushopping.com, it would be directed to indiaplaza.in for delivery and The Hindy will earn a commision on the sale. This is a brilliant idea with very less work for Hindu to do for products and supply. They are using the print advertising as a major marketing tool to promote thier website. The brand name of Indiaplaza will also increase as well as The hindu. Regular innovations from The Hindu is making them more porpular. Currently they are not only into print industry but diversified into online and mobile. They are doing an excellent job.
Tuesday, September 18, 2007
Sunday, August 26, 2007
Google's New Plan for Revenue
Google has always been one to go against the wind. When the rest of the world was setting 2MB or 5MB storage limits on their email services, Google went out and launched Gmail with 1GB of storage. Later, it made the account seemingly unlimited with a counter on the Gmail home page that showed storage increasing by the second.
And now that major email service providers are offering unlimited storage to their users, Google has served up a turnaround and announced that it will charge users for storage beyond a limit. Ryan Aquino, software QA engineer lead, Picasa Web Albums, wrote on the Official Google Blog a few days ago that beyond the free storage limit of 2.8GB for Gmail and 1GB for Picasa Web Albums, users will be charged from $20 a year for 6GB, going up to $500 for 250GB.
Source : agencyfaqs.com
And now that major email service providers are offering unlimited storage to their users, Google has served up a turnaround and announced that it will charge users for storage beyond a limit. Ryan Aquino, software QA engineer lead, Picasa Web Albums, wrote on the Official Google Blog a few days ago that beyond the free storage limit of 2.8GB for Gmail and 1GB for Picasa Web Albums, users will be charged from $20 a year for 6GB, going up to $500 for 250GB.
Source : agencyfaqs.com
Monday, August 13, 2007
Google Adsense - Online Revenue
This is a way to fill pockets for all webmasters. Anyone who has a website can put Ads of google after a small sign up in Googles Adsense program. This is the fastest growing Ad Network in the world. Everyone is going crazy on Google Adsense, why?
The Adsense program is very simple and easy to integrate, when someone visits your website and clicks on the ads, you will get paid. The more clicks on Ads, the more you get paid.
So what are the things you need to do.
1) You need to own a website or a blog
2) You need to sign-up for Google adsense and paste the code in your site.
3) You have to wait for few days till the Adsense approves your site. Then relevant ads based on your content will start displying.
4) You need to promote your website by posting topics in forums, writing articles, or advertising your own website or blog.
5) Another way of getting viewers is to pass your website details to your friends and to tell them to keep passing to their friends.
6) Perform search engine optimization which will help you to get pageviews or viewers.
Earn good revenue through these ads and fill your pockets.
The Adsense program is very simple and easy to integrate, when someone visits your website and clicks on the ads, you will get paid. The more clicks on Ads, the more you get paid.
So what are the things you need to do.
1) You need to own a website or a blog
2) You need to sign-up for Google adsense and paste the code in your site.
3) You have to wait for few days till the Adsense approves your site. Then relevant ads based on your content will start displying.
4) You need to promote your website by posting topics in forums, writing articles, or advertising your own website or blog.
5) Another way of getting viewers is to pass your website details to your friends and to tell them to keep passing to their friends.
6) Perform search engine optimization which will help you to get pageviews or viewers.
Earn good revenue through these ads and fill your pockets.
Friday, August 10, 2007
Online Advertising In India
As per Internet and Mobile Association of India (IAMAI) statistics, Indian online advertisement market is around 162 crores in 2006 compared to 42 crores in 2004. Still most advertisers are sticking to traditional modes like printed media and visual media. This medium is growing in a very fast pace. It will revolutionize the advetrising scenario in India.
In 2006 Ad Revenue 24% was came from financial services like credit card, debit card, personal loans, home loans, insurance, mutual funds, bill payments, card loans, utility payments and investments. 11% of total ad revenue came from tech field, 12% from travel and 11% on automobiles. Personal online services like matrimonial services and placement services accounted total revenue of 11%.
Online Advertisement Payment Conventions
There are many methods to track results of online advertising.
CPM: Cost per 1000 impressions. Advertising company will pay the site owner for each 1000 page views or impressions. For big international sites like Yahoo, Msn, Lycos CPM charges are around $20 to $40. i.e. around Rs900 to Rs1800 per 1000 page views. or 90 paisa to 180 paisa per impression...
CPC: Cost Per Click. This also another common mode of tracking results in online advertisement. In search engine marketing it is called Pay Per Click or PPC. In this mode the advertisement may be viewed many times but advertiser pays only when a user click on the advertisement. This method provides additional incentives to the publisher if he targets the ads correctly.
CPA: Cost Per Action: This is another mode of tracking ad performance and is common in Affiliate Marketing. In this advertiser pays only if a visitor purchase a product or signup for a service. Some variations of CPA also exists like Cost Per Lead(CPL) in which publisher get a payment for a lead like filling up a form or signing up for a news letter which may lead to a sale in future. Cost Per Order is based on each time a order is processed.
Advertising Methods
There are many methods for online advertisements. In rich media advertising Ad Company uses banner ads, wallpaper ads, pop-ups, video ads, streaming audio, streaming video and mobile ads. In contextual advertising ad network display ad related to the content of the page. Google Adsense, Yahoo Publisher Network and MSN adCenter are examples of contextual advertising. Affiliate marketing and Email Advertising also another forms of online advertisement.
Indian Online Advertisement Scenario
In India more and more companies are adopting Internet based advertisement methods. Big spenders are ICICI Bank, Citibank, Hindustan Lever Limited (HLL) etc. Also matrimonial sites like Bharath Matrimony and Shaadi are offering affiliate marketing features. India’s net population is expected to cross 100 million in another 2 years. So there is a huge potential for online advertisement in India.
In 2006 Ad Revenue 24% was came from financial services like credit card, debit card, personal loans, home loans, insurance, mutual funds, bill payments, card loans, utility payments and investments. 11% of total ad revenue came from tech field, 12% from travel and 11% on automobiles. Personal online services like matrimonial services and placement services accounted total revenue of 11%.
Online Advertisement Payment Conventions
There are many methods to track results of online advertising.
CPM: Cost per 1000 impressions. Advertising company will pay the site owner for each 1000 page views or impressions. For big international sites like Yahoo, Msn, Lycos CPM charges are around $20 to $40. i.e. around Rs900 to Rs1800 per 1000 page views. or 90 paisa to 180 paisa per impression...
CPC: Cost Per Click. This also another common mode of tracking results in online advertisement. In search engine marketing it is called Pay Per Click or PPC. In this mode the advertisement may be viewed many times but advertiser pays only when a user click on the advertisement. This method provides additional incentives to the publisher if he targets the ads correctly.
CPA: Cost Per Action: This is another mode of tracking ad performance and is common in Affiliate Marketing. In this advertiser pays only if a visitor purchase a product or signup for a service. Some variations of CPA also exists like Cost Per Lead(CPL) in which publisher get a payment for a lead like filling up a form or signing up for a news letter which may lead to a sale in future. Cost Per Order is based on each time a order is processed.
Advertising Methods
There are many methods for online advertisements. In rich media advertising Ad Company uses banner ads, wallpaper ads, pop-ups, video ads, streaming audio, streaming video and mobile ads. In contextual advertising ad network display ad related to the content of the page. Google Adsense, Yahoo Publisher Network and MSN adCenter are examples of contextual advertising. Affiliate marketing and Email Advertising also another forms of online advertisement.
Indian Online Advertisement Scenario
In India more and more companies are adopting Internet based advertisement methods. Big spenders are ICICI Bank, Citibank, Hindustan Lever Limited (HLL) etc. Also matrimonial sites like Bharath Matrimony and Shaadi are offering affiliate marketing features. India’s net population is expected to cross 100 million in another 2 years. So there is a huge potential for online advertisement in India.
Thursday, August 9, 2007
Latest Advertisement
Mirinda - The latest promotion of the Mirinda soft drink is awesome. The flash presentation is created by webchutney, an advertising agency very famous for its creativity and its Flash presentations. Their theme is peoples interaction and involvement with the brand. They create comical flash presentations. A must see Ad.
Dell - The Ad shows different offers they have introduced recently for their Laptops and Desktops. They have also added up new laptop range with exciting colors. This Ad looks very rich in visualisation. Creativity is not at par.
7 Up - This Ad is again cool. The color scheme is very good. this is again from webchutney. The site is designed cool. The ad is awesome. You can win prizes by participting in the contest. See the ad to know about the contest. Its a very simple contest.
Zapak - This ad is cool. Its very creative and exciting. The company is trying to promote online games and mail. This is a cool site with lots of games and newly introduced mail feature. The concept of the ad is weak but still the creative rocks.
Magicbricks - This Ad is amazing with rich creative and the excellent theme of the Ad. The site is a property information provider. The Ad is doing amazingly well for the company as well as the user.
Dell - The Ad shows different offers they have introduced recently for their Laptops and Desktops. They have also added up new laptop range with exciting colors. This Ad looks very rich in visualisation. Creativity is not at par.
7 Up - This Ad is again cool. The color scheme is very good. this is again from webchutney. The site is designed cool. The ad is awesome. You can win prizes by participting in the contest. See the ad to know about the contest. Its a very simple contest.
Zapak - This ad is cool. Its very creative and exciting. The company is trying to promote online games and mail. This is a cool site with lots of games and newly introduced mail feature. The concept of the ad is weak but still the creative rocks.
Magicbricks - This Ad is amazing with rich creative and the excellent theme of the Ad. The site is a property information provider. The Ad is doing amazingly well for the company as well as the user.
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