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Tuesday, September 18, 2007

E-commerce with The Hindu

E-commerce industry is booming in India at a great pace, with print Advertising as a support is a great boon. The Hindu has tapped the market with a tie-up with Indiaplaza.in, The products would be from Indiaplaza.in but the marketing would be from The Hindu print Ads where The Hindu will get a commision on selling the products from thier own site. This is very similar concept of outsourcing the work process.

when an order is generated through thehindushopping.com, it would be directed to indiaplaza.in for delivery and The Hindy will earn a commision on the sale. This is a brilliant idea with very less work for Hindu to do for products and supply. They are using the print advertising as a major marketing tool to promote thier website. The brand name of Indiaplaza will also increase as well as The hindu. Regular innovations from The Hindu is making them more porpular. Currently they are not only into print industry but diversified into online and mobile. They are doing an excellent job.